FAITH CHURCH
ABOUT THIS PROJECT +
• Faith Evangelical Church is and estabilshed located in Loveland, CO. With an aging congregation, Faith Church has been working to increase the younger population at their services. While adapting and adding to their programs, Faith Church decided that it was time to modify their look to reflect this age inclusive mission.
• This project is comprised of brand identity, print materials, and a full website redesign.
ABOUT THIS BRAND IDENTITY +
• The previous logo of Faith included a cross in the place of the letter T. Initially, the committee desired adapt their logo to a more modern style, however, they later decided that a complete new look was preferred.
• Faith Church can be described as welcoming, inviting, relevant,
and outwardly-focused.
• The desired aesthetic for the brand identity is: Modern, Clean, Subtle as well as able to span the generation gap that exists at this church.
• It was very imporant that the color palette for this project to be grounded enough to appeal to older generations, but broad enough to also captivate a younger audience.